Segment
Residential HVAC
Repairs, installs, maintenance
- Repair and tune-up campaigns targeted by zip code
- Install offers with financing built into the ad copy
- Maintenance plan sign-ups that fill the slow season
01Paid ads for HVAC
We run the ads.
You run the business.
Turning cold calls into booked jobs
Cold Call Co. builds Google and Meta ad systems for HVAC contractors — tracked phone calls, booked jobs, and an ad account you own from day one.
- Campaigns launched
- 00
- Ad spend managed
- $0
- Avg. return on ad spend
- —
New agency. Your account would be the first one we run.
No borrowed client logos. No screenshots of someone else's dashboard.
We won't quote a number we haven't earned on your account yet.
02The system
Three steps to unstoppable growth
01
Audit
We find the leaks before you spend a dollar.
- Map your service area, job values and seasonality
- Check call tracking before any ad goes live
- Review the landing page a customer actually lands on
- Written findings you keep, whether you hire us or not
02
Launch
Live in 14 days, not 14 weeks.
- Google Search and Local Services campaigns for repair intent
- Meta ads for installs, tune-ups and financing offers
- Every call tracked and routed to the right person
- A weekly report written in plain English, not screenshots
03
Scale
Only what produces booked jobs gets more money.
- Cut keywords and ads that ring phones without booking work
- Shift budget toward the service areas that convert
- Add retargeting and seasonal offers as volume allows
- A monthly call where we show you the numbers and the misses
03Industries we serve
Built for the three trades we know
We don't run ads for everything. Three segments, one playbook each, sharpened with every account we take on.
Segment
Commercial HVAC
RTUs, service contracts
- Rooftop unit replacement lead generation
- Service contract outreach by building type
- Longer sales cycles tracked from call to signed quote
Segment
Refrigeration
Restaurants, grocery, cold storage
- Emergency repair ads for restaurants and retail
- Walk-in cooler and freezer install intent campaigns
- Preventive maintenance contracts booked before summer
04Straight answers
Questions before you book
If yours isn't here, ask it on the call. We'd rather answer it than have you guess.
01What's the minimum budget to work with you?
Plan on at least $1,000 per month in ad spend, separate from our fee. Below that the data comes in too thin to improve anything. If you're right at that line, book a call and we'll tell you honestly whether it's worth starting now.
02Do I have to sign a long contract?
No twelve-month lock-in. We ask for the first 90 days because HVAC seasonality needs a full cycle to read properly, then it's month to month. You keep the ad account, the campaigns and the tracking either way — we build it in your name, not ours.
03Which platforms do you run?
Google Search and Local Services Ads for repair-ready demand, plus Meta for installs, tune-ups and seasonal offers. We don't do TikTok, programmatic display or anything we can't measure down to a booked call. On the call we'll tell you which one fits your service mix.
04I already run ads — can you still help?
Usually yes, and that's often the fastest start. We audit the existing account, show you what's wasting money and what's working, then either fix it in place or rebuild. The audit findings are yours whether you hire us or not. Book a call to get it scheduled.
05What actually happens on the strategy call?
Twenty minutes, no pitch deck. We ask about your service area, your average job value and how calls get answered today. You leave with a straight answer on whether ads make sense for your business right now — and if they don't, we'll say so.
05Book a strategy call
Ready to grow?
Tell us about the business. We'll look at your site and your market before we reply, then give you a straight answer on whether paid ads can move the needle right now.
- 20 minutes, on the phone, no slide deck
- A real answer on budget and expected cost per lead
- You keep the audit notes whether you hire us or not